Rogers Diffusion of Innovation Graph

This is a cool chart that shows Rogers Diffusion of Innovation Graph.  Specifically, it shows the life cycle of a product from Innovators to Early Adopters to Majority and Laggards.  This can help you tell the story of where your products are and potentially how much growth is left.

For instance, having a track record of getting products through to majority can give the Street confidence in new product introductions.  Conversely, if your entire product portfolio is in the laggard stages, look out.

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