Topic Crisis Communications

Here is a way a mega-cap company addressed concerns it was hearing about a potential M & A transaction.  The goal was simply to give the Street comfort it was following its standard process for deals.  

Here is a nice example that is neither common or rare – security breach.  We always applaud when a company hits things head on.  

Here is a nice example of a press release about the (unexpected) passing of the Board Chair.  Bummer news to communicate, but a nice way to do it.

Public companies can sometimes take some ideas from Private companies.  Here is such an example of a great private company who has been providing regular updates to interested parties since late March 2020.  

This was a nice way to provide a clear business update in the midst of the Coronavirus.

Periodically we see companies delay their earnings release.  But here is an example of a company that accelerated its earnings release to expedite getting in front of its investors.  This is a fantastic way to score points with the Street.

Here is a nice communication from the President of Southwest Airlines to address certain of its aircraft.

Here is a company’s response to a media report that attacked a core product.  

There are 2 press releases here for your review.  1) the response from the company to a class action lawsuit press release; and 2) the initial press release from the law firm.  

From time to time, it may be appropriate for you to release a public prepared statement from your CEO about a specific event. Here is an example.