Insight into Marketing in Europe
A nice piece by Atlantic Equities about marketing in Europe. A good read.
Road Show Report
IR Magazine did a nice research report on roadshows. Some good info here. We are strong supporters of doing road shows to engage investors. Good stuff.
Press Release for NDR
We are not sure why more companies do not issue press releases on NDR’s. Your investor base loves to see you out there marketing as it is generally considered a good sign. Here is a nice example of a press release for when you go on a NDR. Short and sweet.
Tips for Great NDR’s – Europe
If you have a presence in Europe, a product/service that would work there, or a story that would resonate in Europe, an annual or every-two-years Non-Deal Road Show (NDR’s) to Europe can be very effective. Here are some tips to make sure they are optimal for you.
Tips on Great Non-Deal Road Shows (NDR’s)
Non-Deal Road Shows (NDR’s) are a great use of time to really give a personal touch to your investor outreach. Here are some tips to make sure they are optimal for you.