Ways to Benchmark your IR

The holy grail for any management team is to determine how to score the effectiveness of its IR efforts.  The truth is there really is no secret formula to measuring effectiveness.  It is part science (qualitative factors below) and part art (how does the CEO, CFO, IRO and Board feel about sentiment).  Here are some items using the following categories you can use to help assess your effectiveness.

  1. Qualitative Factors
  2. Management Drivers
  3. Independent Assessment
  4. Third Party Recognition
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